Scopely announced that Monopoly Go has become the biggest mobile game launch of 2023, surpassing $1 billion in annual revenue.
The reimagining of Hasbro’s iconic board game has gained a massive player base, solidifying its place as a beloved and highly engaging title in the free-to-play market. That’s a big point not only for Scopely, but its new owner Savvy Gaming Groupwhich bought Scopely in April for $4.9 billion.
Debuted seven months ago, Monopoly Go quickly gained momentum, amassing a vibrant community of millions of players. That’s an extremely short window to hit $1 billion in revenue.
The game’s recent nomination for Mobile Game of the Year highlights its immense success, becoming the fastest casual game to reach the $1 billion revenue milestone and consistently delivering over $200 million in monthly earnings, a testament to its thriving player base.
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Tim O’Brien, Scopely’s chief revenue officer, said in a statement: “The many milestones that Monopoly Go has achieved are a testament to our talented team, whose dedication to players has led to the game consistently com ‘and the mobile game n app in the United States, retention of players that we have not seen for years on the phone, and a very profitable business.
Monopoly Go has seen more than 100 million downloads and generated excitement around the world, with players going through “go” more than 40 billion times, boarding nearly 2 billion tables, and making 6 billion visits to prison The success of the game is also amplified by 150 million invited friends, emphasizing its social aspect and the status of a cultural phenomenon.
Driving the classic Monopoly game with innovative features and new worlds to explore, the game has struck a chord with players worldwide. It captures the essence of the Monopoly experience while providing a rich universe where millions of people engage every day in rewarding interactions with friends and competitors. The game constantly introduces fresh characters, events and adventures, promising even more excitement on the horizon for its dedicated players.
Marking Scopely’s third collaboration with Hasbro, Monopoly follows the successful launches of Yahtzee With Buddies and Scrabble Go.
“The success of Monopoly Go highlights the power of the Monopoly brand to continue to attract players and connect fans in unprecedented ways,” Hasbro CEO Chris Cocks said in a statement. “In collaboration with us, Scopely created a super fun and engaging game that breaks records in a highly competitive market – it’s one of the only mobile titles in history to earn $1B in less than a year. The rise of Monopoly Go and the ability to create a game with such greater resonance validates our digital licensing strategy.”
As the game celebrates National Play Monopoly Day on November 19, players can anticipate exciting giveaways by visiting @monopolygo on various social media platforms, including Facebook, Instagram, and others, for tempting rewards, including dice and sticker packs .
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