Crunchyroll has officially launched the Crunchyroll Game Vault for Meta and Ultimate premium subscribers, giving them unlimited access to a vast library of mobile games.
The initiative supports a few games at first: River City Girls, inbento, Worldstride, Captain Velvet Meteor: The Jump Dimensions, and Behind the Frame: The Finest Scenery.
“Packed with plenty to play for fans of anime and anime-inspired entertainment, Crunchyroll Game Vault is available on Android now and iOS coming soon in over 200 countries, all playable ad-free and purchase-free in-app,” read a statement.
Free games limited to top-tier premium subscribers
The premium subscriptions on Crunchyroll are Fan, Mega Fan, and Ultimate Fan. Premium Fan tier subscribers, who pay $7.99 per month, do not have access to Crunchyroll Game Vault. These subscribers can only stream on one device and enjoy no additional benefits.
The offer is only available to Mega and Ultimate tier subscribers. Mega Fan subscribers pay $9.99 per month, while Ultimate Fan subscribers pay $14.99 per month. Both premium tiers also provide access to over 24,000 hours of streaming or offline viewing of anime content on multiple devices.
Crunchyroll will gradually release some features of this Game Vault for stability. It is also expected to add new titles regularly to improve the overall experience.
Crunchyroll EVP of Emerging Business Terry Li said Crunchyroll Game Vault features an elaborate and focused library of top titles aimed at anime fans who love gaming. The initiative adds even more value to Crunchyroll subscriptions.
Crunchyroll Game Vault differs from other free anime game titles from the anime streamer, such as My Hero Academia: The Strongest Hero.
The offer is similar to Netflix’s game plans announced two years ago. However, Netflix’s game plans are still being tested, with the streaming giant making its games available to all subscribers.
Fans are not impressed
Fans reacted to the roll-out, with the majority expressing their displeasure with the latest initiative. One user said the offer was only “good in theory” and Crunchyroll should focus on improving its app.
Others too he opined that Crunchyroll would rather release new anime shows on its streaming platform than have free games for the most subscribers.
Crunchyroll Partners with Walmart
Crunchyroll also took a bold leap into retail by partnering with Walmart. The collaboration will create seamless shopping experiences for anime fans.
The Crunchyroll Fan Shop will launch in over 2,400 Walmart stores through this partnership. The Crunchyroll Fan Shop supports various anime merchandise such as DVDs, vinyls and figurines. It also supports gift card subscriptions for the streaming service to boost its numbers.
The partnership also highlights Walmart’s strategy to appeal to younger shoppers with a strong affinity for anime. Crunchyroll also differentiates itself from other streaming platforms, such as Netflix, by focusing on anime.